Pushkart

What Is It and Why Should I Care About It?

Social Networth is an index we invented for Pushkart members and businesses. Our proprietary algorithm determines the interest levels in consumer categories amongst your connections, the size of your social networks, and how often you use Pushkart.

With the advent of social media, you have literally become a broadcast channel. You have an audience with a specific reach and demographic. Businesses can use your Social Networth index to determine your value to them.

What do the 4 numbers mean?

GRAPH:

The probability of your network's likely interest in the following 12 consumer categories: Automotive, Business, Education, Entertainment, Fashion, Food, Health, Home & Garden, Real Estate, Sports, Technology, and Travel.

REACH:

The number of friends/followers in your social network(s)

PUSH:

The number of Pushkart Deals you have redeemed

PULL:

The number of times someone has redeemed a Pushkart Deal that originated on your social network

POINTS:

A fun and simple system comprised of Pushes (3 points) and your Pulls (5 Points)

Size Isn't Everything

Keep in mind, Social Networth is relative to the business that’s offering you a Deal. Your Social Networth might look great to one business but not so great to another. If you think you have amazing Social Networth, you may be wrong. If you’re unhappy or competitive about your Social Networth, you shouldn’t be.

For instance, Jane may have 600 followers that love fashion, but have very little interest in technology. John, on the other hand, may only have 300 followers, but they talk about technology all the time.

In this case, an electronics brand might offer a better deal to John even though his network (reach) is smaller.

Where Do You Get the Information that Determines My Social Networth?

After adding your social network(s) to Pushkart, our algorithm uses natural language processing to analyze the messages and conversations among your connections. It then measures the percentage of likelihood that your network is interested in one of twelve industry categories like fashion and technology.